Uluwatu Bali is one of those places that hits you the moment you arrive. Cliffs, perfect beaches, wild sunsets, beach clubs that feel like movie sets, and enough little hidden spots to keep you busy for days.
If you are planning your trip and trying to figure out the best things to do in Uluwatu, this guide lays out everything I would recommend to friends and family.
Some activities are big and iconic, some are low-key and local, and some are just straight-up fun because that is what Uluwatu does best.
Whether you want culture, sunsets, adventure, food, beach clubs, or just a chilled day on the sand, you will find something here that fits the exact Bali trip you want.
See the Sunset Kecak Dance
If you are making a things to do in Uluwatu list, this is the one that deserves the top spot. Nothing hits quite like the Kecak Dance at sunset.
If it is your first time in Bali, just take this as a friendly order from a mate. Go. The atmosphere is unreal.
You have seventy plus performers chanting in rhythm, fire tricks flying around, Hanuman causing chaos, and the ocean glowing behind the cliff.
📍 Location: Uluwatu Temple, Pecatu
🎟️ Tickets: IDR 150k + 50k entrance
⏳ Shows: 6 PM or 7 PM
👉 Booking: Uluwatu Kecak Dance with Driver
Learn to Surf
Uluwatu is one of those places where even beginners feel tempted to grab a board and pretend they are in a surf film.
The waves here have a reputation for being world class, but you can still absolutely learn as long as you pick the right beach.
Padang Padang and Dreamland Beach are the friendliest spots for first timers. The main Uluwatu break is more for people who already know what they are doing.
🏄 Board rentals: IDR 150k
🎟️ Surf lessons: Around 500k
Dinner & Sunset at Malini
If you are hunting for genuinely memorable things to do in Uluwatu, Malini is an easy win. It is one of those cliffside restaurants that delivers the full Uluwatu fantasy.
You sit above the ocean, the sky does its ridiculous colour show, and your dinner arrives just as the sun starts dipping into the water.
Come for an early dinner so you catch the whole sunset arc. The menu leans into seafood, pastas, and proper cocktails that actually taste like cocktails.
It works for dates, groups, and anyone who wants the classic Uluwatu evening but without the beach club intensity.
📍 Location: 539P+4R Pecatu, Badung Regency, Bali, Indonesia
⏳ Opening hours: 8 AM – 11 PM, daily
🍽️ Price range: IDR 250k+
Explore GWK Cultural Park
GWK Bali sits just outside the main Uluwatu area and it is one of those things to do in Uluwatu that surprises people because the scale of the place is massive.
The Garuda Wisnu Kencana statue is taller than the Statue of Liberty and you feel that the second you stand under it.
The park is a mix of Balinese culture, performances, carved limestone plazas, and panoramic viewpoints that stretch all the way to Mount Agung on a clear day.
📍 Location: 55Q9+R2 Ungasan, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 150k+
⏳ Opening hours: 9 AM – 9 PM, daily
Party at Savaya
If your things to do in Uluwatu list needs a proper nightlife moment, Savaya is the heavyweight. It sits on a cliff with an infinity-edge dance floor, massive production, and DJs who fly in from everywhere.
Even if you are not a big club person, the place genuinely feels like a show. The energy kicks in around sunset and ramps up once the lights hit and the bass starts rolling through the whole venue.
Drinks are pricey, the crowd is dressed to impress, and the visuals make every video look like you suddenly became a lifestyle influencer.
📍 Location: 543R+C7 Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 250k (varies)
⏳ Opening hours: 1 PM – 10 PM
Chill at Padang Padang Beach
Padang Padang Beach is one of those beaches that instantly makes you slow down. The little staircase, the narrow rock entrance, and then boom… you step into a calm bay with soft sand and perfect swimming water.
If you are putting together your own list of things to do in Uluwatu, this beach fits nicely as the “simple but perfect” option.
Come early to avoid the crowds, grab a coconut, maybe rent a beginner board, and just enjoy being somewhere that feels naturally beautiful without trying too hard.
📍 Location: Pecatu, South Kuta, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 30k
⏳ Opening hours: 7 AM – 7 PM, daily
Try Paragliding
If you want a hit of adrenaline to break up all the beaches and sunsets, paragliding in Uluwatu is the move.
You take off from the cliffs around Nunggalan Beach and suddenly you are floating along the coastline with ridiculous views of the ocean below.
It feels peaceful and intense at the same time which is why it makes sense for anyone who wants something a bit more epic on their trip.
📍 Location: 5446+5W9, Pecatu, South Kuta, Badung Regency, Bali 80361, Indonesia
🎟️ Price range: IDR 900k – 1,900k
Explore Uluwatu on a Scooter
Scootering around Uluwatu is one of the easiest ways to see the whole area because everything is spread out across cliffs, beaches, and winding roads.
You get the freedom to hop between viewpoints, beach clubs, and hidden corners without dealing with traffic jams or long waits for transport. It is fast, cheap, and honestly pretty fun once you get comfortable.
Just keep in mind that Uluwatu’s roads can be steep in some spots, so only rent a scooter if you already know how to ride.
See the Sax Show at El Kabron
El Kabron is already known as one of the best beach clubs in Uluwatu, but the saxophone show during sunset takes the whole vibe to another level.
You have a DJ setting the mood, a live sax player weaving in melodies, and that massive cliffside pool glowing in the golden light. It feels smooth, lively, and a little bit glamorous without trying too hard.
If you love sunset experiences but want something more unique than the usual cocktails and photos, this is a fun twist to add to your things to do in Uluwatu lineup.
📍 Location: 54X8+6W Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free. Min. spend for day beds
⏳ Opening hours: 11 AM – 12 AM, daily
Shipwreck Photo at Nunggalan
The shipwreck at Nunggalan Beach is one of those classic Uluwatu Instagram spots that everyone wants a photo with at least once.
The walk down is a bit of a workout, but the payoff is huge. You step onto this long, empty stretch of sand and sitting right there is the colourful, graffiti-covered wreck that looks like it was placed on the beach just to boost everyone’s social media game.
Bring water, go early to avoid the heat, and enjoy having one of Uluwatu’s most eye-catching backdrops basically all to yourself.
📍 Location: Jl. Batu Nunggalan, Pecatu, Kec. Kuta Sel., Kabupaten Badung, Bali, Indonesia
🎟️ Entrance: IDR 5k (parking)
Explore SAKA Museum
SAKA is one of those museums in Bali that flies usually under the radar which is strange because the place is ridiculously photogenic and Instagrammable.
It is technically in Jimbaran, but close enough that most people still fold it into their things to do in Uluwatu plans without thinking twice.
The architecture is clean and modern, the exhibitions are laid out beautifully, and every corner looks like it was designed for someone to take a moody photo.
📍 Location: 646V+57 Jimbaran, Badung Regency, Bali
🎟️ Entrance: IDR 200k
⏳ Opening hours: 10 AM – 6 PM, daily
Go Canoeing at Pandawa Beach
Pandawa Beach gives you a totally different side of the peninsula. The water here is calm, clear, and perfect for an easy canoe session that does not require Olympic-level fitness.
You just rent a kayak or canoe, paddle along the curved limestone cliffs, and enjoy a peaceful break from the louder Uluwatu hotspots.
If you have been stacking your itinerary with cliff views and beach clubs, this is a nice way to balance things out.
📍 Location: 553P+R5G, Kutuh, Kec. Kuta Sel., Badung, Bali
🛶 Canoe Rentals: IDR 50k – 100k
⏳ Opening hours: 7 AM – 6 PM, daily
Visit Single Fin
Single Fin is one of the most famous spots in Uluwatu and it earns that reputation pretty easily. You can come for sunset, grab a bite, or just sit there watching surfers.
The view is huge, the atmosphere is lively, and the food is solid enough to keep you hanging around longer than you planned.
Either way it fits perfectly into any things to do in Uluwatu roundup because it captures that classic cliffside vibe the area is known for.
📍 Location: 53PQ+2G Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free
⏳ Opening hours: 8 AM – 10 PM, daily
Explore Uluwatu Temple
Uluwatu Temple is iconic and no list of things to do in Uluwatu feels complete without it. The temple sits right on the cliff edge with the Indian Ocean stretching out forever in front of you.
The whole area feels ancient and dramatic in a way that only Bali can pull off. You can wander the pathways, stop at the viewpoints, or time your visit for golden hour when the light gets unreal.
The only thing you need to be mindful of here is the monkeys. They are cute until they decide your sunglasses now belong to them. Keep your stuff close and you will be fine.
📍 Location: 53CM+8X Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 50k
⏳ Opening hours: 7 AM – 7 PM, daily
Discover Suluban Beach
Suluban Beach (aka Blue Point Beach) is one of the most iconic beaches in Uluwatu and it looks like something straight out of an adventure film.
You walk down through caves and narrow rock passages until the sand suddenly opens up beneath towering cliffs.
The whole place feels dramatic, raw, and totally different from the usual Bali beach vibe. It is a favourite spot for surfers, photographers, and anyone who likes beaches with a bit of character.
The waves can get powerful, so it is not always a great swimming beach, but exploring the caves and watching the surf is worth the trip on its own.
📍 Location: 53MQ+X8 Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 5k
Infinity Pool at The Edge
OneEighty Dayclub (located at The Edge) is the spot you visit when you want to feel like you are swimming on the edge of the island.
The glass-bottom infinity pool hangs right over the cliff and the view goes straight down into the ocean. Perfect for Instagram shots or just taking in the atmopshere.
It is dramatic, a little bit terrifying if you overthink it, and easily one of the most memorable things you can do in Uluwatu.
📍 Location: 543G+F2 Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 600k (F&B credit)
⏳ Opening hours: 10 AM – 9 PM, daily
Have a Spa Day
After all the cliffs, steps, beaches, and late nights, a spa day in Uluwatu feels like a public service to your own body.
The area is loaded with good options from fancy cliffside spas to smaller boutique spots that still feel luxurious without the price tag.
If your list of things to do in Uluwatu is starting to look a bit adrenaline-heavy, this is the perfect reset. A couple of hours in a calm treatment room makes the rest of your trip feel smoother.
Some Top Spas in Uluwatu:
- Zahra Spa Uluwatu
- The Grey Spa Bali
- Resting Koala Spa
Ride ATVs
If you want a dirtier, louder break from all the coastline views, ATV riding in the Pecatu area is perfect. There are a handful of local operators here and the trails usually mix jungle paths and muddy stretches.
It is messy, it is fun, and it is an easy go-to on wet or rainy days when beaches are not as tempting.For anyone building a things to do in Uluwatu plan with a bit more adrenaline, this one fits naturally.
And if you want to push things even further, the ATV and White Water Rafting Adventure Tour in Ubud levels everything up again.
- ATV Bukit Sari
- Rock ATV
Sunset at Jaran Hill
Jaran Hill is one of those quiet, off-the-beaten-path sunset spots in Uluwatu that hardly anyone knows about. There are no restaurants, no bars, no beanbags, and absolutely no facilities.
You just walk along a rocky path, pass an incomplete lighthouse, and end up on a cliff with a completely open view of the ocean.
If you want something different from the usual tourist sunset routine, this is worth adding to your plan. Bring snacks, bring water, and definitely take your trash back with you because there is nowhere to leave anything.
📍 Location: 53GP+C3G, Pecatu, South Kuta, Badung, Bali 80361
🎟️ Entrance: Free
Foam Party with the Kids
If you are travelling with little ones and looking for genuinely family friendly things to do in Uluwatu, Roosterfish Beach Club on Pandawa Beach is a winner.
It is one of the few beach clubs in the area that openly leans into kid-friendly events instead of squeezing families into a corner. Their foam parties are the big hit.
The kids dive into a mountain of bubbles while you enjoy a cocktail close enough to supervise but far enough to relax.
📍 Location: 554Q+G7 Kutuh, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free, min. spend applies to tables / beds
⏳ Opening hours: 10 AM – 8 PM, daily
Movie & Shisha Night
Chill Zone is technically in Jimbaran, but it is close enough that most people happily add it to their things to do in Uluwatu list.
The setup is simple and fun. You grab a shisha, order a shawarma, sink into a comfy seat, and watch a movie under the night sky.
Just keep in mind that they show older films, not whatever is currently in theatres, so check their Instagram to see what is playing.
📍 Location: 554Q+G7 Kutuh, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free, just buy a drink or food
⏳ Movie times: 7 PM & 9 PM, daily
Go on a Helicopter Tour
A helicopter ride is one of the wildest things to do in Uluwatu if you want a big, brag-worthy moment.
Most of the helicopter operators are based in this area, so you can choose anything from a quick spin around the cliffs to a full four hour flight that takes you all the way to Mount Agung and back.
Seeing Uluwatu from above is a completely different experience. The cliffs look even steeper, the water looks unreal, and the whole coastline feels like a movie set.
It is one of the pricier activities down here, but if you have never done a helicopter ride before, this is a seriously good place to try it.
- Fly Bali
- Balicopter Helicopter Tour
Learn to Cook Balinese Food
Uluwatu is not exactly overflowing with cultural activities, so a Balinese cooking class is a nice way to balance out all the beaches and sunsets.
Balinese food is bold, aromatic, and packed with layers of flavour that come from grinding spices by hand, roasting pastes, and using ingredients you probably never buy at home.
This is an opportunity to see how everything comes together from scratch and understand why a simple dish can taste so rich.
- Turis Cooking Class
- Warung Taste of Bali & Cooking Class
Go Golfing
If you feel like swapping cliffs for fairways, Uluwatu has a few solid golf courses that give you wide ocean views while you pretend you meant to slice the ball like that.
The layouts are scenic, the breeze keeps things comfortable, and it is a nice change of pace from the usual beach club circuit.
Even if you are not a serious golfer, it is a fun way to spend a slow morning before the heat kicks in. Grab a cart, take your time, and enjoy the fact that golf in Bali feels a lot more relaxed than golf anywhere else.
- New Kuta Golf
- Bukit Pandawa Golf & Country Club
Canoeing at Gungung Payung
Gunung Payung Beach is one of the quieter corners of the peninsula and perfect for a calm canoe session.
You rent a canoe right on the sand, paddle out into clear water, and enjoy a slow, easy ride along the coastline. The waves are usually gentle here.
Just keep an eye out for the local monkeys. They hang around the cliffs and love investigating anything that looks stealable. If you are building out your personal list of things to do in Uluwatu, this is a simple activity that gives you beach time without crowds.
📍 Location: Kutuh, South Kuta, Badung Regency, Bali, Indonesia
🎟️ Canoe Rental: IDR 50k
Live Sports at a Brewery
The Bench Brewery in Uluwatu is a solid spot to catch a game with a proper craft beer in hand. The place has a relaxed, sporty vibe without feeling like a rowdy pub, and the beer list is surprisingly good for this part of Bali.
You grab a pint, settle in front of the screens, and enjoy a bit of home-style comfort on the island. It is a handy option to plug into your things to do in Uluwatu list when you want something social that does not involve sand, surf, or climbing any cliffs.
📍 Location: 54P6+CJ Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free
⏳ Opening hours: 12 PM & 1 AM daily
Take a Silver Class
Silver-making classes are surprisingly popular around Uluwatu and they are a fun way to sneak a cultural activity into an area that is mostly known for beaches and sunsets.
You get hands-on with the tools, learn how the locals shape and polish silver, and walk away with a piece of jewellery you actually made yourself.
Hint: this is a fantastic souvenir because it is personal and you can say “yeah, I made this” without lying.
- Krisna Silver Class Uluwatu
- Bingin Silver Class Uluwatu
- Signature Jewelry Classes
Get a Day Bed at Palmilla
Palmilla is one of those Uluwatu beach clubs that nails the relaxed, sandy, toes-in-the-water vibe without trying to be overly flashy.
The setup feels clean and light, the crowd is friendly, and the whole place gives you that effortless Bali holiday mood.
If you are piecing together things to do in Uluwatu that lean more toward relaxing than adrenaline, this is a sweet addition. Come earlier in the day to secure a good spot, order a coconut or a spritz, and just let the hours pass.
📍 Location: 5525+R3 Ungasan, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 100k
⏳ Opening hours: 8 AM – 8 PM, daily
Snorkeling at Sundays
Sundays Beach Club is one of the rare spots in Uluwatu where you can snorkel right off the beach without needing a boat.
The water is clear, the coral is decent, and the whole experience feels easy and peaceful compared to the more intense surf beaches nearby.
The entrance fee is on the expensive side, but it works as spending credit which makes it feel a lot more reasonable. All the activities are included, so you can switch between snorkelling and transparent kayaks without paying extra.
📍 Location: 543X+MV Ungasan, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 500k
⏳ Opening hours: 7:30 AM – 10 PM, daily
Shop at the Sunday Market
Hatch Uluwatu hosts a lively Sunday Market that is perfect if you have not made it to the La Brisa market in Canggu.
You get a mix of local products, handmade accessories, quirky gifts, natural skincare, jewellery, and all the random artsy things you never planned to buy but somehow end up holding.
The vibe is upbeat, social, and full of both expats and tourists drifting around with iced coffees in hand, slotting nicely into a laid-back things to do in Uluwatu on a Sunday.
📍 Location: 54P6+7R Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free
⏳ Opening hours: Sundays at 8:00 AM
Yoga Session with Puppies
Happy Puppy Yoga is exactly what it sounds like. You roll out a mat, start a gentle yoga flow, and suddenly tiny puppies are climbing over you, falling asleep on your legs, or attempting to chew your shoelaces while you try your best version of downward dog.
The sessions are light, fun, and perfect even if you are not a serious yogi. The whole point is to relax, laugh, and get a little stretch in while surrounded by adorable distractions.
It is also a really sweet thing to add if you are looking for unique or feel-good things to do in Uluwatu that are not just beaches or nightlife. Great energy, great photos, and almost guaranteed mood boost.
📍 Location: 54P6+7R Pecatu, Badung Regency, Bali, Indonesia
🎟️ Yoga sessions: IDR 580k
⏳ Hours: Check Instagram for schedule
Find a Speakeasy
Uluwatu actually has a few hidden-style cocktail spots worth dressing up for. White Rabbit Cocktail Bar is the standout in the Ungasan area.
It has that proper speakeasy feel, dim lights, great music, and cocktails that taste like someone took their job very seriously.
They are not cheap, but they are crafted properly which makes the price feel fair once you take that first sip.
Think date night energy, small groups, and a slightly fancier version of your usual Uluwatu evening. If your things to do in Uluwatu list needs a classy twist, this is it.
📍 Location: 54HV+2C Ungasan, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free
⏳ Opening hours: 8 PM – 2 AM, daily
Gunung Payung Cultural Park
Gunung Payung Cultural Park is one of those spots most people drive past without realising how nice it actually is.
The semi-abandoned area overlooks a wide stretch of ocean, the grounds are clean and peaceful, and you get a mix of open lawns, cliffside viewpoints, and cultural spaces that (rarely) host performances or events.
You can wander around, enjoy the views, or combine it with a visit to nearby Gunung Payung Beach for canoeing or a quiet swim. Perfect for slow mornings or golden hour exploring.
📍 Location: 5672+2JM, Jl. Gunung Payung, Kutuh
🎟️ Entrance: Free
⏳ Opening hours: 7 AM – 7 PM
Fine Dining in a Cave
Samabe’s cave dining experience (Waves of Romance) on the side of the beach is one of the most unique romantic dinners you can do near Uluwatu.
It is technically closer to Nusa Dua, but close enough that plenty of people include it on their Uluwatu plans without blinking.
You eat right inside a natural cave on the beach, candles everywhere, waves rolling in a few metres away, and a full fine dining menu set up just for your table.
It is on the pricier side, but honestly worth it if you are celebrating something or just want a once-in-a-lifetime meal. A classy curveball to add to your things to do in Uluwatu list.
📍 Location: 5686+4R Benoa, Badung Regency, Bali, Indonesia
🎟️ Price: IDR 5,500k / couple
Hit The Gym
Uluwatu has quietly become a little fitness hub and the gym culture here is strong, competing with the likes of Canggu and Seminyak gyms.
You get everything from open-air strength gyms to modern studios with ice baths, saunas, and pliates classes that feel like a mini community.
People train before hitting the beach, after surfing, or right before a night out which gives the whole area a “holiday but still taking care of myself” vibe.
Karang Boma Cliff
This is one of the most dramatic viewpoints in Uluwatu. You stand on a grassy headland that drops straight into the ocean and the view stretches so far that it almost looks edited.
It is quiet, open, and perfect for sunset photos if you want something a bit more natural than a beach club backdrop.
There are no facilities here, so bring water and wear decent shoes. The edge is not fenced, so stay aware of your footing, especially if it gets windy.
If your things to do in Uluwatu list needs a pure, no-frills viewpoint that feels untouched, this is the spot.
📍 Location: 538Q+53 Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: IDR 10k
Party at Hatch Uluwatu
Hatch is one of the most lively nightlife spots in the area and perfect if you want a party that feels colourful and a bit chaotic in the best way.
The crowd is younger, the themed nights change often, and it is one of those places where you can show up solo and leave with ten new friends without even trying.
It is a great alternative to the big, polished clubs and gives you a more local, social vibe.
📍 Location: 54P6+7R Pecatu, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free, unless special events
⏳ Opening hours: 5 PM – 3 AM, daily
Tropical Temptation Beach Club
Tropical Temptation is an adults-only beach club sitting right on Melasti Beach and it brings a polished, high-energy atmosphere to one of the prettiest coastlines in the area.
The design is sleek, the infinity pool is huge, and the entertainment keep things moving without it feeling chaotic.
It is the kind of place you go for a full day in the sun with good music and even better people-watching.
Since it is adults only, the vibe stays mature and social. You can relax on a daybed, sip something cold, jump into the pool when the music picks up, and enjoy that bright turquoise Melasti backdrop.
📍 Location: 5526+P5 Ungasan, Badung Regency, Bali, Indonesia
🎟️ Entrance: Free, min. spend apply to beds
⏳ Opening hours: 10 AM – 9 PM, daily
Map of Uluwatu Places & Activities
FAQs About Things to Do in Uluwatu
Are there any free things to do in Uluwatu?
Yes. Karang Boma Cliff, Jaran Hill sunset, exploring Suluban’s caves, and beach hopping are all free. You’ll just need to pay for parking (usually IDR 2k–5k)
What are the best rainy day activities in Uluwatu?
ATV rides, spa sessions, Saka Museum, cooking classes, and movie nights at ChillZone work well when the rainy season weather kicks in.
Can you snorkel anywhere in Uluwatu?
Snorkelling is limited, but Sundays Beach Club is one of the few places where you can snorkel directly from the shore.
Is Uluwatu good for adventure activities?
Definitely. Paragliding, ATVs, surfing, helicopter tours, cliff viewpoints, and canoeing are all popular adventure options.
Where can I find unique or unusual things to do in Uluwatu?
Puppy yoga, cave dining at Samabe, silver-making classes, and Nunggalan’s shipwreck are all unique choices.
Are there family friendly activities in Uluwatu?
Yes. Roosterfish foam parties, canoeing at Pandawa Beach, beach days, and GWK Cultural Park are great for families.
What are romantic things to do in Uluwatu?
Cave dining at Samabe, sunset at El Kabron with the sax show, or a cliffside dinner at Malini.
Is Uluwatu worth visiting if I don’t surf?
Absolutely. The area has viewpoints, temples, beach clubs, cooking classes, spas, tours, and plenty of low-key activities.
What is the best beach club for a relaxed day in Uluwatu?
Palmilla and Sundays Beach Club are the easiest for laid-back, sunbed-and-swim days.
What are the must-do cultural experiences in Uluwatu?
The sunset Kecak Dance, Uluwatu Temple, Saka Museum, and Balinese cooking classes offer the strongest cultural touchpoints.
